About Us

Our Founder

Alan Lemmerman, the owner and founder of Nathan Alan Jewelers, is celebrating over 40 years as the only independent jeweler in South Coast Plaza. Alan's journey at South Coast Plaza began in 1980 with the opening of Chain Reaction, a jewelry store specializing in high quality Italian 14 karat and 18 karat gold chains, earrings, pendants, charms and rings. It was the first store of its kind in the country. Four years later, the name was changed to Nathan Alan Jewelers and the specialty became diamond and gemstone fine jewelry, particularly diamond engagement rings and wedding bands. His commitment continues to be offering exceptional design, impeccable quality, excellent value and outstanding customer service. Nathan Alan Jewelers and South Coast Plaza share the same vision of creating a unique and beautiful experience for their clients while maintaining their dedication to continued growth and improvement. Nathan Alan Jewelers Owner

Within the knowledgeable staff at Nathan Alan Jewelers, there is over 100 years of combined experience. They are devoted to providing their customers with the information they need in order to make confident, comfortable decisions. One of the most rewarding aspects of the business for our staff is delivering a gorgeous engagement ring or fine jewelry piece that takes their customer's breath away. Achieving the "Wow!" factor is the ultimate goal. We stridently search for the most beautiful GIA certified diamonds and gemstones, all ethically sourced. In addition, only the most talented artisans craft our fine jewelry, engagement rings and wedding bands. Beginning with a warm welcome, we aspire to create a rewarding, relaxing and fun experience for our customers are Nathan Alan Jewelers.

Our Story

Today, Nathan Alan Jewelers is the singular independent family owned jewelry store in South Coast Plaza and it is viewed as being very complementary to the top international brands located there. We are proud to have established a strong and distinctive brand in Orange County and beyond as evidenced by our customer testimonials and our custom design referrals from Harry Winston, Tiffany and other global brands. As always, our emphasis will continue to be providing our customers with exceptional quality, personalized service, exquisite design and great value.

A Marriage Proposal Story

It was late autumn when Katie and her boyfriend, Chris, had a camping trip planned. They were going to their favorite spot - a small campsite in Big Sur nestled between the mountains, redwood groves, and the Pacific ocean. By the time Katie and Chris arrived, they had just enough time to set up camp and take a stroll to the beach to catch the sunset.

They had borrowed their friend’s GoPro and brought it along to capture a time lapse of the setting sun, or so Katie thought. They went to this perfect spot right on the cliffs, overlooking the ocean and the majestic Big Sur coastline.

After setting up the GoPro and making a few fun poses for the video, Chris pulled Katie into his arms and told her how much he loved loved her. She only knew something was up when his lip started to quiver. Right then, Chris got down on one knee and asked Katie to be his wife! She said, “YES!”

Product Shown: Round Split Shank Engagement Ring, Cushion Pave' Set Diamond Halo (SKU#1011884)

The Beginning of Your Story

We are here to support you through the entire decision making progress. To help make things easier for you and your loved one, we have put together some educational information to get you started. We proudly work with all customers within the local area such as Newport Beach, Huntington Beach, Laguna Beach and Irvine, as well as customers all over the world. Please feel free to reach out to us with any questions!

Our Commitment to You

Beginning with a warm welcome, we aspire to create a rewarding, relaxing and enjoyable experience for our customers at Nathan Alan Jewelers. We will always strive to exceed our customers’ expectations and remain dedicated to continued growth and improvement.